You know all that stuff we were taught when we were kids about admitting when we've made mistakes and apologizing? Well, we are going to take the Donald Trump route because we will have none of that. Never apologize. If you screw up, just respond with something that makes you look even better right after, but don't do it in a way that talks down to your audience. Of course, we need some humility when we are arguing, so if you make a mistake, simply express your feelings of not living up to your own standards. Ex: say you were trying to sell a car and you accidentally get one of your statistics wrong. Instead of apologizing for giving out the wrong information, say something like, "Oh my goodness i cannot believe that i got that statistic wrong. You see, our dealership puts us workers in a six week long training course to learn everything about our cars. It really shows our dedication to giving our clients the best possible experience." Now, you have made up for your mistake, have avoided apologizing, haven't talked down to your audience, and have actually helped your case on why you audience should buy your car.
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