"Ideology" once meant the study of ideas, however, now it means a shared belief. Examples of modern day ideology are: religion, philosophies, etc. Ideas become beliefs when people identify with them and create groups based off of those ideas. When something is an ideology, it becomes very difficult to describe its followers without describing their ideology. It would be very hard to explain a Muslim woman wearing a hijab without explaining its spiritual significance in their religion. The point is, you can turn an idea into a belief in an argument if you can get your audience to truly believe in what you are saying. This can make your audience sympathize with you and really understand your point, as well as want to be accepted by you. There are may arguments in which each party is trying to get the other side to join their ideology because if you can get the audience on your side, you win. Hands down. An example of this would be socialism verses capitalism debates. Each side will attempt to make strong points on their cases to sway the other side into seeing eye to eye with them. One method of getting your audience to share your ideology is using an identity strategy. This strategy states that the surest way to commit an audience to an action is to get them to identify with it, or to see the choice that helps define them as a group. Basically, just make your audience really want to join the bandwagon.
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