If i asked you who your favorite president is, who would you say? Probably one that you thought was kind, shared your views, and, most importantly, one that you could identify with. So why is this? Well, evolution-wise we as a species feel safer when we are around people that we can see ourselves in. This can be used in your favor in an argument. If you can get your audience to identify with you, they will feel as if they have to agree with you because you both are so alike. To do this, you need to get people to describe themselves. Usually, the first thing they mention reveals their best sense of who they are. And most people will do anything to live up to their identity, including agree with you in the right conditions. Also, make sure to sum up the issues in a few words. Really stress the values to your audience. Now, find a representative or piece of the issue that can symbolize those values.
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