Emotion comes from experience and expectation. Experience is what your audience believes has happened, while expectation is what your audience believes will happen in the future. The more vividly you give the audience the sensation of an experience, the greater the emotions that arouse. The manipulation of these emotions is known as pathos, one of the ways to persuade an audience in an argument. If you want to have you audience on your side of an opinion, it is vital to recreate an experience for them so that they can relate and understand your point of view. If you said to your audience that they shouldn't like your grandmother because she says rude things, they probably would not care. After all, they do not know what kind of rude things that she says, how often she says them, or even what you would classify as rude. However, if you told your audience that you have seen her use multiple racist, homophobic, and Islamophobic centered slurs and insults, they would be much more inclined to agree that she is not very kind and they would not like her, which is what you wanted them to do. Another way to use experience and expectation is through storytelling. Storytelling is a well told narrative that gives the audience a virtual experience, especially if it calls on their own past experiences, and if you tell it in the first person. Using tools like the volume control in your voice and using simple terms and words can really help make the storytelling more relate able and understood by your audience.
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