In any persuasive argument, there are three tactics available to use to win your audience over. These three tactics are known as ethos, pathos, and logos. The ethos tactic is an argument by character in which someone's position of authority is used to sway the audience. For example, "You must listen to me and do as I say because I am your boss." Pathos is an argument by emotion in which you connect with the audience's emotions to sway them into agreeing with you. For example, "If you do not donate to the animal shelter, an innocent puppy is going to die." Logos is an argument by logic in which you use facts and figures to prove yourself right. For example, "In professional soccer, women are paid four times less as men, even though they have preformed much better in past games. Therefore, the wage gap should be abolished." Pathos has been noted by being one of the more effective argument strategies. With pathos, you can align yourself with your audience and make them feel for you, ultimately forcing them to agree with you or else they will feel very guilty.
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