When using pathos, there are times in which an audience's angry emotional response can be more intense than you had anticipated. In such cases, use a passive voice. A passive voice is redirecting an audience's anger away from someones, and implying that the action happened on its own. However, using a passive voice can sometimes be seen as lying or talking down to your audience. In order to prevent any more anger, it is important to use a comforting voice. This can also be known as a cognitive ease. It is the act of keeping your audience in an easy, docile, instinctive state, and can help to counter or prevent anger. To achieve comfort, keep things simple, empower your audience, and try to get them to smile. If you can, get your audience to laugh by using humor. Laughter is a wonderful calming device, and it can enhance your ethos if you use it properly. Urbane humor plays off a word or a part of speech. Wit is situational humor. Facetious humor is joke telling, a relatively ineffective form of persuasion. Banter, the humor of snappy answers, works best in rhetorical defense. It uses concession to throw the opponent's argument back at them. And lastly, you can calm an individual's emotion in advance by overplaying it yourself. This works especially well when you skrew up and want to prevent the wrath f your audience. This method is known as backfire.
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